Texting gets read. SMS marketing message templates help you send the right message, at the right moment, without staring at a blank screen. Below you’ll find over 105 ready-to-use templates for nearly every business situation from welcome texts to win-back campaigns.
Open rates for text messages sit near 98%, according to SMS marketing data, and platforms like, Ring over, Simple Texting, and Podium all point to the same trend: text message marketing outperforms email on nearly every metric that matters. This guide takes that idea further by covering categories most competitors skip referrals, payment reminders, waitlists, and industry-specific texts so you have one complete library instead of five scattered lists.
Table of Contents
SMS Marketing Message Templates by Category
Below are the templates, organized by campaign type. Each one is written as a ready-to-send example copy it, then swap in your brand name, discount, and link.
A welcome text sets the tone for everything that follows. Send it the moment someone joins your list, while they’re still paying attention.
Hey [First Name]! Welcome to [Brand Name]. You’re on the list for exclusive deals and updates. Reply STOP to opt out.
Thanks for joining [Brand Name], [First Name]! Here’s 10% off your first order: [link]. Reply STOP to unsubscribe.
You’re in! Get ready for first dibs on sales, drops, and VIP perks from [Brand Name]. Reply STOP to opt out.
Welcome aboard, [First Name]. We’ll only text you when it’s worth your time. Promise. Reply STOP anytime to opt out.
Hi [First Name], thanks for subscribing to [Brand Name] texts. Your welcome gift is waiting: [link]. Reply STOP to unsubscribe.
Flash Sale and Limited-Time Offer Templates
Flash sale texts work because of urgency. A tight deadline pushes browsers to buy before they overthink it.
Flash sale! Get 30% off everything today only. Shop now: [link]. Reply STOP to opt out.
[First Name], prices drop for the next 3 hours only. Use code FLASH20 for 20% off: [link]. Reply STOP to unsubscribe.
Today only: Buy one, get one free storewide. Ends at midnight: [link]. Reply STOP to opt out.
48-hour flash sale is live. Save up to 40% before it’s gone: [link]. Reply STOP to unsubscribe.
Last call! Our flash sale ends in 2 hours. Grab your deal here: [link]. Reply STOP to opt out.
Surprise sale alert: 25% off for the next 6 hours only, no code needed: [link]. Reply STOP to unsubscribe.
Abandoned Cart Reminder Templates
Abandoned cart texts recover sales that would otherwise disappear. Nearly 70% of online carts get abandoned, according to the Baymard Institute, which makes this one of the highest-ROI templates on this list.
[First Name], you left something behind. Your cart is waiting: [link]. Reply STOP to opt out.
Still thinking it over? Here’s 10% off to help you decide: [link]. Reply STOP to unsubscribe.
Your cart expires soon. Complete your order before it’s gone: [link]. Reply STOP to opt out.
Good news — we saved your cart. Bad news stock is limited. Checkout here: [link]. Reply STOP to unsubscribe.
Forgot something, [First Name]? Finish your order and get free shipping: [link]. Reply STOP to opt out.
Your items are almost sold out. Don’t lose your spot: [link]. Reply STOP to unsubscribe.
Back-in-Stock Alert Templates
Scarcity and demand both drive urgency here. A back-in-stock text tells a customer their exact interest just became available again.
It’s back! The item you wanted is restocked now: [link]. Reply STOP to opt out.
[First Name], good news — [Product] is back in stock. Grab it before it sells out again: [link]. Reply STOP to unsubscribe.
A simple, scaled question after purchase gives you fast, actionable customer insight.
On a scale of 0-10, how likely are you to recommend us to a friend? Reply with a number. Reply STOP to opt out.
Quick question: how was your experience with [Brand Name] today? Reply 1-5. Reply STOP to unsubscribe.
Thanks for your rating! Anything we could improve? Just reply and let us know. Reply STOP to opt out.
We’re always improving. Rate your last visit from 1-10: Reply STOP to unsubscribe.
Quick-Use Templates by Industry
A few industry-specific examples to show how the same structure adapts across restaurant, salon, real estate, fitness, and healthcare businesses.
Table for two tonight? We have an opening at 7pm. Reply YES to book: Reply STOP to opt out.
Your color appointment is confirmed for [Date] at [Time] with [Stylist]. Reply STOP to unsubscribe.
New listing alert! A home matching your search just hit the market: [link]. Reply STOP to opt out.
Your class starts in 1 hour. See you at [Location]! Reply STOP to unsubscribe.
This is a reminder for your appointment with Dr. [Name] tomorrow at [Time]. Reply STOP to opt out.
FAQs
What are SMS marketing message templates?
SMS marketing message templates are pre-written text messages businesses reuse for common situations, like sales, reminders, or welcome texts. You fill in the blanks name, product, discount, link and send.
Why should businesses use SMS marketing message templates?
Templates save time, keep messaging consistent, and reduce the risk of skipping required opt-out language. They also make it easier for teams to launch campaigns quickly without writing new copy from scratch every time.
How do you write an effective SMS marketing message?
Start with a hook, state the offer clearly, add one direct call to action, include a trackable link, and close with opt-out instructions. Keep the tone conversational and specific rather than vague.
What should an SMS marketing message include?
A strong message includes a hook, a clear value proposition, a call to action, a link, and opt-out language such as “Reply STOP to unsubscribe.” These five parts work together to keep the text clear and compliant.
How long should an SMS marketing message be?
Aim for under 160 characters, which is the standard length for a single SMS segment. Shorter messages are easier to read on a phone screen and tend to perform better than long blocks of text.
Conclusion
You now have over 105 SMS marketing message templates covering everything from flash sales to payment reminders. Start with the categories that match your business, personalize each template with your brand voice, and track which messages get the best response. Small tweaks a name, a deadline, a specific number often make the biggest difference in how a text performs.
Sohail John is a creative SEO content writer who crafts engaging, humorous, and audience-focused digital content. He specializes in writing viral blog posts, catchy headlines, and social media captions that attract readers and improve search engine performance. His writing style combines clarity, creativity, and entertainment to deliver high-quality content that boosts engagement and builds strong online presence for websites and brands.
